In celebration of spring, fresh flowers and the feeling of giving back, clothing label Janie and Jack revealed a limited capsule collection for girls this week, benefiting Baby2Baby, with 100% of the net profits going towards helping to provide low-income children with basic baby necessities. Coinciding with the first days of spring season, the Forever Flowers collection is inspired by the whimsical nature of the blooming season with soft pastels, floral prints and feminine accents such as eyelet embellishments and adorable ruffles.
Featuring dreamy floral prints mixed with textured fabrics, the collection reinvents classic silhouettes with sophisticated high necklines and off-the-shoulder touches. And as stylish and chic the pieces look like, the comfortable they are for little girls.
They are even more adorable, as they inspire and encourage parents to share the special feeling of giving back with their little ones.
“Our Forever Flowers Limited Edition collection reflects the fresh style of spring with pieces we think girls will love to wear, while encouraging charitable action,” said Shelly Walsh, GM of Janie and Jack. “We are proud to partner with Baby2Baby, an organization close to our hearts, and offer our customers a way to give back, while sharing this special sentiment with their children.”
The past weekend, Janie and Jack and Baby2Baby celebrated the launch of their limited edition collection with a private tea party for some of the Baby2Baby girls, so that they would have the honour to be the first who try on the new dresses. Baby2Baby board member Nicole Richie hosted the tea party along with Baby2Baby co-founders Kelly Sawyer Patricof and Norah Weinstein.
Offered in sizes from 12 months to 12 years old, Forever Flowers is available exclusively at JanieandJack.com and has launched on the first day of Sprig, March 20. The prices range from $108 to $148.
Baby2Baby provides low-income children, ages 0–12 years with diapers, clothing and all the basic necessities that every child deserves. For more information on the Forever Flowers Limited Edition collection, please visit janieandjack.com, and join the conversation on social media by tagging @janieandjack and #JanieandJackForever.
“We are thrilled to be partnering with Janie & Jack on this Forever Flowers Limited Edition collection. It is because of generous donations like these that Baby2Baby will be able to serve over 180,000 children this year alone,” said Baby2Baby Co-Presidents, Kelly Sawyer Patricof and Norah Weinstein.
Discover and shop the full ‘Forever Flowers’ collection on Janie and Jack and inspire your beloved ones to give back as well!
Photo Credit: Michael Simon
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