Just in time for Mother’s Day, Reformation has a huge surprise: their first kids collection for our little mini-me monsters.
If you’re also the kind of mom that loves to wear matching outfits with her kiddos, then good news for you – your go-to, eco friendly brand for everyday fashion is launching Mommy-and-Me kids line thanks to founder and new mamma, Yael Aflalo.
“We’ve actually had quite a few customers ask when we’re launching a kids’ line and last year when I became a mom myself, I understood why. So, I decided to make some matching outfits for Mother’s Day,” explains Aflalo. “We took some classic Ref shapes and prints and made them into matching kid size and mom size dresses. Now you only have to pick out one outfit in the morning.”
The much awaited kids collection goes on sale May 5 and consists of 5 popular women dresses – now shrunk down to fit ages 2-5, in a super cute selection of polka dots, floral patterns, Hawaiian prints and an all-white number as well. Like all Reformation pieces, the Ref Kids clothes are too made of sustainable fabrics and created through best practices.
The collection came as a surprise for Aflalo herself, as she has also admitted: “I never thought I’d be that type of mom until I actually became a mom and now I’m fully ‘that mom.’ The whole campaign is called ‘My best friend is a 2 year old’ because that’s exactly how I feel as a mom. My daughter is so fun to hang out with.”
The humorous press release surrounding the launch explains her concept a bit more:
“So, you became a mom. Now you’re exhausted and there are no breaks and you haven’t slept in months but you don’t care because you take one look at them and you melt and if they needed a carpet to walk on, you would make yourself a carpet. They’re the most fun and you’ve never smiled or laughed so much and you want to hang out with them all the time. Basically, your best friend is a 2 year old. And even though you said you wouldn’t be that type of mom, you are now fully, unabashedly, proudly, loudly ‘that mom’ and you love it. And we want to celebrate that—so we made you some matching outfits for Mother’s Day.”
So if you needed some inspiration for a Mother’s Day present, here it is! Just in time for surprising you favorite Mother-daughter duo in your life!
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