And we are so excited for this! Because today more than ever, diapers are as much a dad’s thing, as they are and have been a mom’s thing. The new Special Delivery Huggies features fathers and babies on the packaging, which comes as a first for the company after receiving criticism in the past for portraying dads as disconnecting from the care taking role. Oh well, are things changing for the good!
“We really believe in celebrating all parents and the great job that parents are doing,” Rhode said, noting moms have been featured on boxes before. “When you think about the important role that dads have in the family today and how that continues to grow, we wanted to make sure they were equally celebrated.”, says Kristine Rhode, Huggies North America brand director in an interview for USA Today.
These new changes mean far more than a simple rebranding for the diapers brand. The addition of fathers as the front image for a child care product means fathers are more than welcome to change diapers and to take over the role of “caring”. For centuries it was believed that dads bring home the bacon and play with the babies after coming home from work, while mothers have the whole responsibility of child-rearing, diaper changing, feeding, and so on. Today, dads are not only welcome to take part in all these activities – as they should so by default, but are expected to.
The old stereotypes of fathers doing little in child caring is no longer aligned with modern households, with dads nowadays spending 3 times more hours on baby-activities than before. And to be honest, it was about time to read such nice statistics about households slowly reaching a slightly equal share of care taking between moms and dads.
I don’t know about you, but there is something so irresistible about seeing a dad walk the stroller in the park, feed a baby in a restaurant, change a diaper on the grass, play and snuggle in the parking lot, or carrying multiple babies in his arms while out for ice cream. It’s sexy, it’s inspiring and it’s driving women nuts!
YES to Diaper Changing Dads!