Much more than just a clothing store for kids. This is a full experience.
The flagship is the gateway to the creative world of Bobo Choses. It is the place where magic happens and fun meets the perspective of a child discovering the world. It is an invitation to explore, create and tell stories, where the possibilities are unlimited.
Located at Rambla Catalunya 97, it is a meeting point for the whole family. The sensory is present in every corner. Here you can not only see, touch and feel the full product range, but you can also express your art and creativity through events, workshops and exhibitions.
It’s not exactly common to find design-ish spaces that truly blend a high-end design and attention to details with a playful vibe. More often than not, design stores come with a “please don’t touch that” or a “back up a bit” kind of vibe—which can be a bummer if you’re a kid. After all, it’s basically your job to dive in and explore.
An experience is definitely what you get. Guests are greeted by a historic facade with a face-shaped curtain leading into the shop, setting the tone for the good times ahead. Once you’re in, you’ll see the store is a bit business in front, party in back—with most of the clothing and accessories thoughtfully placed between artful objects and accents (like a Noguchi floor lamp and a Zaven tube chair) toward the entrance. The dimensional shelving was inherited from the fabric store that previously occupied the space for 78 years, and is now a historical emblem and is therefore protected—so the team restored and left them in their natural color.
As you make your way toward the back, you’re greeted by a giant Bobo Choses sweater with two 13-foot-long arms. “When you’re a child you see everything huge and I wanted to have that feeling as an adult,” Esperalba says about the inspiration for the oversized accent, which is beloved by both children and grown-ups.
A giant playmat can be found in the shop, too—giving shoppers an opportunity to move around and get creative. “It is designed as if it were a pizza in the shape of a face. Children can move the pillows and create new faces or anything else they imagine,” Esperalba says.
Beyond the play-themed pieces, no design detail is overlooked. A tapestry by Luna Muñoz Casa Chinchilla made in collaboration with the brand hangs above an oversized dresser, black and white striped fabric covers the plastered dressing nooks (with Hay sconces placed within them), a back workshop area with a stylish table and chairs rests below a vintage sconce, along with a bathroom clad in a maple-toned Ferrés tile and Bobo Choses artwork.
Play shouldn’t feel restricted to just little ones—even adults have much to gain from embracing it and Bobo Choses fully gets that, as evidenced by this new locale. “It is essential to find these spaces where people feel inspired and connected,” Esperalba explains. “We wanted the space to be like a creative hub where art, fun, and fashion come together.”
And that is exactly what they managed to do. Can’t wait to visit it ourselves, right?? *Booking trip to Barcelona.
Visit: Rambla Cataluña, 97 Barcelona, Monday–Saturday: 10:00–20:30
