Beauty and skincare guru, Dr. Barbara Sturm, is best known for her nonsurgical, celebrity-beloved anti-aging treatments that celebrities like Kim Kardashian and Rosie Huntington-Whitely regularly talk about. But with all this expertise and miraculous ingredients, why not take it to the next level? What about the little minis? To meet the discerning demands of their parents and their delicate skin, Dr. Barbara Sturm released her first Baby & Kids Collection.
“Every mother faces the question, What should I use on my child’s skin?” says the German beauty guru. “And this line is something they can trust.” Sturm, who is best known for her deft nonsurgical anti-aging treatments, stumbled upon the idea after giving birth to her second daughter, Pepper, three and a half years ago. “I saw the nurses in the hospital cleansing her with these awful wipes and thought, What are they doing?”
Including targeted formulas and bath-time essentials, these products are formulated to soothe and protect babies’ skin with the finest ingredients—and a whole lot of skincare cache. Starting at the top (literally), the Hair & Body Shampoo provides mild cleansing and that won’t sting the eyes. From there, the wonderfully scented Bathing Milk gets baby fresh and clean while keeping skin soft and supple.
As many moms know, baby acne is a thing, so of course Dr. Sturm created the Face Cream to sooth and smooth while protecting this pristine skin from environmental damage. A far cry from the Johnson & Johnson baby lotion we grew up with, the Body Cream is a rich, hydrating treatment that leaves skin with a delicate scent you won’t be able to get enough of.
And lastly, no baby skincare collection is complete without a treatment for diaper rash, and the Nappy Cream helps relieve and prevent irritation while zinc works to get healing underway. Not ready to drop $250 on a new skincare regimen for your wee one? The Baby Set comes with the Hair & Body Shampoo, Bathing Milk and Body Cream to get you started—and it makes a fantastic gift!
Melding pure, cutting-edge ingredients with a dermatologist’s knowledge, the velvety soft liquids and lotions—which feature almond flower extract, calendula, panthenol, jojoba oil, and sweet almond oil—are created without inflammatory or harmful elements. But Sturm didn’t stop there: Each gentle formula comes beautifully encased in white and blush tubes stamped with adorable images of zoo animals. “Everything is made with love,” says Sturm. “It’s really for mothers who want the best for their kids.”