Once upon a time dresses were for princesses who dreamt about mighty knights arriving on white horses to save them from their impressive pink castles. But not these SMOCKs right here! SMOCK London, today’s Brand Crush, is catered to feisty females, to bright scientists, craft queens, mighty pirates, future mommies, punk rockers, Michelin star chefs, tennis players and pilots. They are designed for every little girl in this world, to shine in every kind of way. They are here to be worn barefoot on the grass, rain boots in the puddles, mini Louboutins or chunky sneakers. Every way is possible, every way is beautiful.
As pretty and delicate as they are, as feisty and brave they make girls feel. Little girls and future women can and should dream to become anything they want – it’s all possible and boundaries do not exist. The world is what we make of it, and now is the time to bake your own little fluffy colourful cake and make it your own world.
Our four little feisty women are here to make this a reality: Lola, Gigi, Spencer and Liv are the true representation of the SMOCK universe – they do not cater to staying elegant and clean while wearing beautiful dresses. They are free to be themselves, to run barefoot in the park, to climb trees and slides, to pluck flowers and play with sticks.
Lola is wearing the Queen Victoria Dress in liberty grey capel with watermelon smocking, here.
Spencer is wearing the Nightingale Night Dress in moonstone with mint smocking, here.
I love that SMOCK is here to challenge the typecasts by celebrating contradictions. The girl who wears a dress and dominates the board room? Check. The little girl who doesn’t own a single pair of trousers but only plays with robots and cars? Check. Little girls who equally love dresses AND dragons, or the ones who will not take off their trousers and shorts but dream of unicorns every night.
These girls are on a mission to change the world, that says we can embrace everything fun about being a woman and change the world while doing so.
Gigi is wearing the Kahlo Dress in liberty pink capel with sugar mouse/ raspberry smocking, here.
Being anything you want to be is about belief, positivity and action.
Women are the future. They are powerful, inspiring, fierce-less, brave, vulnerable, feminine, ambitious, empowering, sophisticated, life-changing, and everything they WANT to be. Aside from all expectations imposed by society or norms, women need to own their desires and own who they want to become. Whether it’s a firefighter, ballet dancer, CEO, neurosurgeon, teacher or engineer, we need to believe in what we dream and work towards making it happen.
Liv is wearing the Nightingale Night Dress in moonstone with watermelon smocking, here.
I think this is an important message that ‘big girls’ also need to hear from time to time. Sometimes we also need a little encouragement, or a little pick-me-up when we’re down.
Sometimes we need to hear it from outside that we CAN be everything we want – just not all at the same time.
SMOCK SWAP: thanks to their bright idea and excitement about making this world a better place, customers can now actively participate in making a change! That’s why Smock is built on a Positive Exchange: every time you buy an item from Smock, we give an item to a child in need in the countries where we make our clothing. We call this exchange The Smock Swap: when you buy, we give.
You can shop all your favourite SMOCK models for feisty little girls on smocklondon.com.