HATCH Launches Fourth Trimester: The After Baby Collection All New Mammas Were Waiting For

HATCH has long ago been the go-to destination for expecting mammas when it came to finding stylish items to dress the bump. From nursing bras, to chic yet comfy dresses that adjust to a growing bump, HATCH as given maternity wear a much needed makeover by offering key pieces that do not compromise any style. But they are making things even better by launching a brand new collection aimed for brand new mammas: the Fourth Trimester is designed as an ode to the next chapter in a moms’ life, after pregnancy. It’s all about those first 3 months with a new baby at home, when our bodies are changing every day while working hard to comfort and nourish a new life.

The complex new Fourth Trimester collection includes key pieces such as organic cotton PJs and nighties, luxe nursing T-shirts and cardigans, minimalist nursing bras alongside stretchy and pretty belly-friendly bottoms, ready-to-get-back-into-the-game jumpsuits and pretty dresses.

What I love most about this new luxurious line designed for new mammas is not only the diversity of models photographed for the campaign – a diverse group of new or expecting mothers, all photographed with their new babes in tow, but also the extremely original and fun names each item has. Like The 24/7 Nursing tank – every new mother will find this very relatable-, The Visitor Dress – we all need that one key piece hanging on top of everything else in our dressing that we change into for unexpected, spontaneous visits, or the Back in The Game Jumpsuit – for that very much expected moment you are finally ready to go back to real life outside of the bedroom and away from our best friend, the breast pump.

All photos courtesy of HATCH. You can find and shop the new after-baby collection on hatchcollection.com.

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