British supermodel and mother-of-one Jourdan Dunn has teamed up with Marks&Spencer to launch her first kidswear collection inspired and modeled by super handsome son, Riley.
Fittingly entitled Lil` LonDunn, a play on the Vogue cover girl`s surname, the 22-piece range is aimed to boys and girls aged five to 16 and is described as “an urban, upbeat collection”.
“My collection is inspired by London and has the cool, urban vibe that I look for when choosing clothes for Riley.”
“I’ve been a big fan of M&S since I was young and have fond memories visiting our local store with my mum as a kid,” said Dunn this morning. “My collection is inspired by London and has the cool, urban vibe that I look for when choosing clothes for Riley. It’s been an absolute pleasure to work on this project with such a big British retailer, and I can’t wait to see the clothes on Riley and all his friends.”
The collection which stares 6-year old Riley, and creatively directed by Dunn will launch in April and will be available in 70 M&S stores across UK and online from 14 April 2016.
“We are thrilled to be working with Jourdan on her first childrenswear range and she has been really passionate about the project every step of the way. Using her unique insight as both an iconic British model and working mother, Jourdan has carefully designed the style, colour palette and look & feel of the clothing and campaign.”